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Test bank for Principles of Marketing 15th edition by Philip Kotler

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Test bank for Principles of Marketing 15th edition by Philip Kotler

Principles of Marketing 15th edition by Philip Kotler  Test bank

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Test bank for Principles of Marketing 15th edition by Philip Kotler

Table of Contents

chapter1. Marketing: Creating and Capturing Customer Value
chapter2. Company and Marketing Strategy: Partnering to Build Customer Relationships
chapter3. Analyzing the Marketing Environment
chapter4. Managing Marketing Information to Gain Customer Insights
chapter5. Consumer Markets and Consumer Buyer Behavior
chapter6. Business Markets and Business Buyer Behavior
chapter7. Consumer-Driven Marketing Strategy
chapter8. Products, Services, and Brands: Building Customer Value
chapter9. New Product Development and Product Life-Cycle Strategies
chapter10. Pricing: Understanding and Capturing Customer Value
chapter11. Pricing Strategies
chapter12. Marketing Channels: Delivering Customer Value
chapter13. Retailing and Wholesaling
chapter14. Communicating Customer Value: Integrated Marketing Communications Strategy
chapter15. Advertising and Public Relations
chapter16. Personal Selling and Sales Promotion
chapter17. Direct and Online Marketing: Building Direct Customer Relationships
chapter18. Creating Competitive Advantage
chapter19. The Global Marketplace
chapter20. Sustainable Marketing: Social Responsibility and Ethics

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